It wasn't until the COVID-19 pandemic, when I briefly stepped away from my career to focus on my children, that lightning struck and I had my Ikigai moment. Not only could I see the thread that tied together all of my work up to that point, both in career and personal projects, but the direction I was heading - taking on systems of greater size and complexity, organizing and analyzing these systems for TKKT, and creating content to communicating these findings in the most concise, visually intuitive way possible.

Employment
History

Jan 2013 - May 2016

🎯  Prime Directive

 To collect, organize, warehouse, and manage all data on wind turbine and solar panel components required to maintain our fleet - both in our global SAP system and on our local Microsoft SharePoint servers.

📋 Synopsis

 Initially hired on as a contractor to build a unique and valuable dataset for the company, I spend months climbing around wind turbines and site warehouse collecting as much data as possible on all of the wind turbine and solar panel components required to support our vast fleet. 

 Upon completion of this work, I was hired on as the Data Warehouse Specialist, where I was to integrate and manage this data into our local and global databases, create and managed the cross-departmental processes to ensure accurate use of this data, and to create a searchable parts catalog in Microsoft SharePoint for easy identification of these materials.

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May 2016 - Sept 2019

🎯  Prime Directive

 To pull, manage, warehouse, and analyze all data available on Amazon Vendor Central for our brands, to create various visually intuitive reports and dashboards to communicate my findings, and to manage our brand’s digital merchandising on Amazon.

📋 Synopsis

 Skarberg Sales & Marketing is a local, family-owned agency that represents consumer electronics companies, such as Sony, GE, PNY, and Marshall Speakers, throughout the Pacific Northwest. Over the decade prior to my working for the agency, Amazon had gone from small change to the largest account and primary focus of their brands.

 Properly managing a business on Amazon primarily a data-driven pursuit and, while they make available copious amounts of raw data to their customers, the data is siloed and it is up the customer to draw understanding and insights from them.

 For this reason, I was hired on as the company's Business Intelligence Analyst, to manage and leverage this data into a comprehensive understanding and actionable insights.

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Sept 2019 - Jun 2020

🎯  Prime Directive

 To provide white-glove service in the management of our clients business on Amazon

📋 Synopsis

 Having spent the last three years mastering the art of deriving understandings and insights from the vast amounts of raw data TKTK in Amazon Vendor Central, and working with Brand Managers to parlay these findings into enhanced brand strategies, I felt it was time to move on to the next challenge and a Brand Manager position seemed like the next logical step.

 A colleague of mine, who had recently founded an agency that specialized in helping CPG brands sell on Amazon, reached out to me to gauge my interest in becoming a Brand Manager at his company. After creating the assets necessary to allow my position to be turnkey for my successor and giving proper notice, I accepted his offer.

 In this role, I worked as a Brand Manager for Justin’s Nut Butter and as a Brand Specialist for a handful of other accounts.

Jun 2020 - Feb 2021

🎯  Prime Directive

 To support my then 1st and 3d grade children in meeting the technical challenges of remote learning, as well as the mental, emotional, and developmental challenges of an environment of isolation, fear and uncertainty.

📋 Synopsis

 Managing the business of CPG food brands on Amazon, our company's business grew exponentially during the pandemic - as did our workload.

 My wife's workload and travel obligations were always TKKT

 Are kids were too young to TKTKT, let alone tktk,

 Both my wife and I prioritize our role as a parent, so we started to run down scenarios. At the end of this exercise, it was clear that the most sensible option was for me to take a hiatus from my job until our kids were back in school and things were back to normal.

 My company was both gracious and supportive of this decision.

Feb 2021 - Nov 2021

🎯  Prime Directive

 To capture, organize, hone, and disseminate through various channels and formats – internally and externally – the comprehensive, up-to-date body of information required for successful brand management on Amazon.

📋 Synopsis

 The few months I was home focusing on my kids during the COVID-19 shutdowns were transformative.

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 Mirroring the work I had just done for my kids, I took on the role of Knowledge Manager, where I was to not only TKTK their existing Knowledge Base in Notion, but also to created process for both the finding and integrating new and updated information into it, as well as create processses for disseminating this informatino.

Nov 2021 - Today

🎯  Prime Directive

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📋 Synopsis

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Creative
Ventures

CO-FOUNDER

I co-founded Bivouac Racing in 2018.

CO-FOUNDER

I co-founded The Vancouver Voice in 2005.

The
Paperwork

DEGREE

Bachelor of Arts


2007

DEGREE

Associate in Art

w/ honors


1999

Certificate

IBM BI ANALYST

In Process