I transform fragmented information, processes, and workflows into scalable systems that improve communication, decision-making, and organizational effectiveness.
My experience spans business intelligence, strategic operations, process improvement, knowledge management, and AI-enabled systems design, helping organizations create clarity, alignment, and sustainable growth.
A near-native of the Pacific Northwest, I grew up in SW Washington — on the mountain, at the coast, or in the gorge — where I reside again today.
Fueled by my love of family, copious amounts of coffee, and an insatiable need to learn and grow, I am constantly exploring how people, information, and systems work together.
Much of my life has been shaped by balancing two seemingly opposite drives: a need for logic, order, simplicity, and efficiency, alongside a deep appreciation for creativity, exploration, and design. Over time, I discovered these are not opposing, mutually exclusive forces at all, but complementary perspectives that become most powerful when applied together.
Whether working with data, processes, knowledge, communication, or organizational systems, I am naturally drawn to understanding how things fit together. I enjoy creating clarity from complexity, improving the intelligence and efficiency of systems, and communicating ideas in ways that are concise, intuitive, and useful.
My career has taken me through data management, business intelligence, brand management, and knowledge management. While the titles changed, the underlying work remained remarkably consistent: understanding complex systems, improving them, and helping people use them more effectively. [- each position increasing in scope and complexity]
Currently obsessed with the concept of Concise Communication - specifically the relationship between clarity of thought, effective communication, and shared understanding - especially through visual communication and emerging AI-enabled tools.
Father of daughters. Runner of trails. Unabashed Jim Henson fan. Convinced all the secrets to life are hidden in Ani DiFranco songs.
I believe meaningful work happens when capable people align around a common purpose, challenge each other's thinking, and work together toward something larger than themselves. If that sounds like the kind of work you're doing, I'd love to connect.
Transforming information into actionable insights
Understanding how people, processes, information, and technology interact.
Creating structures, workflows, and solutions that improve organizational effectiveness.
Aligning systems, resources, and objectives to achieve organizational goals.
Organizing information for accessibility, scalability, and shared understanding.
Creating clarity through intuitive communication and visual structure.
Throughout my career, I eventually realized that regardless of title, I was repeatedly performing the same function: understanding complex systems, improving them, and helping people use them more effectively.
Whether the system was data, processes, communication, knowledge, operations, or an entire organization, the underlying work remained remarkably consistent: create clarity, improve intelligence, and reduce entropy.
I believe the best solutions emerge when analytical rigor and creative exploration work together. Understanding a system requires logic, structure, and careful observation. Improving that system requires creativity, experimentation, and a willingness to challenge assumptions.
The most meaningful work often happens at the intersection of these two perspectives.
Over time, I developed a simple framework for understanding organizations. While every company is unique, the same five elements appear repeatedly. Together, they form the foundation of organizational intelligence.
Why the organization exists and the impact it seeks to create.
How the organization intends to achieve its mission and goals.
Creating clarity through intuitive communication and visual structure.
The people, roles, and responsibilities required to operate the systems.
The reporting, analysis, and decision-making structures that allow the organization to learn, adapt, and improve.
Creating clarity through intuitive communication and visual structure.
When these elements are aligned, organizations become more intelligent, adaptable, and effective.
When they are not, inefficiencies, confusion, and entropy begin to accumulate.
To capture, organize, improve, and distribute organizational knowledge in support of employee onboarding, operational consistency, and scalable company growth.
Initially hired as a contractor to build a unique and valuable dataset for the company, I spent months climbing around wind turbines and warehouses across the country with a camera and a laptop, taking pictures of and gathering data from the thousands of wind turbine and solar panel component required to maintain our fleet.
Upon completion of this work, I was hired on as the Data Warehouse Manager, where I integrated and managed this dataset in various local and global databases...
Support my daughters' education during the COVID disruption while creating systems that made learning more accessible, engaging, and understandable.
Initially hired as a contractor to build a unique and valuable dataset for the company, I spent months climbing around wind turbines and warehouses across the country with a camera and a laptop, taking pictures of and gathering data from the thousands of wind turbine and solar panel component required to maintain our fleet.
Upon completion of this work, I was hired on as the Data Warehouse Manager, where I integrated and managed this dataset in various local and global databases...
To provide end-to-end management of Amazon brand accounts by translating data, market dynamics, and business objectives into coordinated strategies that improved growth, profitability, and operational performance.
Initially hired as a contractor to build a unique and valuable dataset for the company, I spent months climbing around wind turbines and warehouses across the country with a camera and a laptop, taking pictures of and gathering data from the thousands of wind turbine and solar panel component required to maintain our fleet.
Upon completion of this work, I was hired on as the Data Warehouse Manager, where I integrated and managed this dataset in various local and global databases...
To transform Amazon Vendor Central data into actionable intelligence by identifying meaningful metrics, uncovering trends and opportunities, and creating clear reporting that supported strategic decision-making for both internal stakeholders and client brands.
Initially hired as a contractor to build a unique and valuable dataset for the company, I spent months climbing around wind turbines and warehouses across the country with a camera and a laptop, taking pictures of and gathering data from the thousands of wind turbine and solar panel component required to maintain our fleet.
Upon completion of this work, I was hired on as the Data Warehouse Manager, where I integrated and managed this dataset in various local and global databases...
To create a comprehensive system for identifying, organizing, and managing the thousands of wind turbine and solar panel components required to maintain a diverse renewable energy fleet, enabling accurate sourcing, procurement, and long-term operational support.
Initially hired as a contractor to build a unique and valuable dataset for the company, I spent months climbing around wind turbines and warehouses across the country with a camera and a laptop, taking pictures of and gathering data from the thousands of wind turbine and solar panel component required to maintain our fleet.
Upon completion of this work, I was hired on as the Data Warehouse Manager, where I integrated and managed this dataset in various local and global databases...
Co-Founder
Bivouac Racing is a Portland-area trail running events company I co-founded in 2019.
We established Bivouac Racing after inheriting a small but established series of four trail races in Oregon: Race to the Cape at Cape Lookout, Silver Falls Trail Challenge, Stub Stewart Trail Challenge, and Battle to the Pacific in Fort Stevens State Park.
Today, in addition this trail series, Bivouac Racing also puts on the Hellz Bellz Ultra 50-mile endurance race and the Crown Stub 100.
This venture allowed me to sate my entrepreneurial muse, collaborate and co-create with a team possessing symbiotic interests and skill sets, and apply my creativity to event development, website design, branding, and merchandise production.
Co-Founder
In 2006, leveraging my journalism studies and freelance experience, I co-founded The Vancouver Voice , an alternative newspaper in Vancouver, Washington.
This venture aimed to fill the void left by the city's previous alternative publication, The Vanguard, and foster a community among local businesses, artists, and artisans - whom I consider the bedrock of culture and quality of life in SW Washington.
It provided me with a platform to write freely, hone my photography skills, and engage deeply and regularly with this community.
