🎯Prime Directive
To fully own and drive our clients' Amazon business with white-glove service, aligning with contractual obligations and company values, while continuously acquiring and applying the knowledge necessary to optimize strategy, operations, product development, pricing, digital content, advertising, and reporting.
🛠️SCOPE OF WORK
🧠Strategy
📸 Content
🛠️ Operations
đź’µ Pricing
📢 Advertising
đź“Š Analytics
⚡IMPACT
By mapping, analyzing, and optimizing a brands business on Amazon, I was able to increase opportunities, sales, conversions and brand awareness, as well as decreased unnecessary loss.
đź’» Programs Used
👋🏽 Reason for Leaving
âžś COVID-19 pandemic shut down the world, and suddenly I had my then 1st and 3d grade children at home TKTK
âžś After weighing all of our options, I decided to take a brief haitus from my career to help my kids manage the stresses of remote learning, as well as the general atmosphere of fear and unceratinty.
âžś As soon as the schools opened back up, I went back to work - but with a new direction.
🧾 SUMMARY
After three years at Skarberg Sales & Marketing as their Business Intelligence Analyst, where I expanded my role into a comprehensive workflow of processes, procedures, and deliverables, I felt ready to grow further. Having gained deep expertise in managing, analyzing, and reporting Amazon Vendor Central data—and collaborating closely with Brand Managers—I identified brand management as the logical next step in my career.
An opportunity arose when a former colleague, who had founded Cartograph—an eCommerce agency supporting CPG brands on Amazon—invited me to join as a Brand Manager. Prioritizing a seamless transition from my previous role, I documented all workflows for my successor before accepting the offer. At Cartograph, I was entrusted with managing the Justin’s Nut Butter account via Amazon Vendor Central and co-managing several Seller Central accounts under the mentorship of a senior Brand Manager. My prior knowledge of Amazon Vendor Central made me a natural fit for the former, while my Seller Central co-management deepened my operational expertise.
Cartograph’s approach to brand management required comprehensive ownership of client businesses—covering strategy, operations, pricing, content, advertising, and analytics. The company’s white-glove service model demanded both adaptability and thoroughness. Despite a steep learning curve, I quickly leveraged my analytical background to excel in data-driven decisions and content optimization while expanding my knowledge in operations, pricing, and advertising.
In strategy development, I crafted tailored approaches for each brand, regularly refining them through testing and close collaboration with internal and client stakeholders. Operationally, I navigated logistical complexities, collaborating with 3PL providers, optimizing packaging to Amazon’s dimensional weight standards, and assisting in product development projects like variety packs. Pricing work involved detailed margin analysis, understanding Amazon’s cost structures, and tracking category trends. Advertising, a significant component of the role, involved managing campaigns through Perpetua for PPC and DSP, with experiments in emerging channels like OTT advertising.
Throughout this period, I was fortunate to receive valuable mentorship in both brand management and leadership skills such as effective communication and confident decision-making. Concurrently, I pursued website design and development as a personal project, creating a site to organize my learnings. This initiative not only accelerated my onboarding but also laid the foundation for my subsequent role at Cartograph as Knowledge Manager and informed my current endeavors as a Dynamic Systems Manager.
